Pubished by Kimberly wells on 19/07/2020 @ 2:55pmEST
Do you have business processes that take up a lot more time than they need to? Or are you a business owner who is looking for seamless automation in your customer service process? Keep reading to find out what business process automation can do for you.
The way small businesses do operate is changing rapidly. It's almost as though in the blink of an eye we got used to virtual assistants like Siri, started using smart home software to turn our lights off when we leave the house and using apps that track our spending and give budget recommendations.
Did you know you can use technology to help with your business in the same way you use technology to help with your personal life?
Today we're going to talk about two different types of automation. Robotic Process Automation (aka RPA) and Cognitive Automation.
Robotic Automation is defined as:.
"Automation of repetitive actions so that they could be performed with no human workers involved."
RPA refers to software that can be easily programmed to perform basic tasks across applications, to help eliminate mundane, repetitive tasks performed by humans.
Your first thought maybe the classic manufacturing process but automation can be applied to virtually any business model. You get to choose what workflow to automate and make it work for your business.
For example, when a user submits payment information on your website, RPA automatically processes the information, sends the information to your merchant account and can fulfil an order.
That takes one task off your plate as a business owner, but what if you could do more than that?
The top 5 processes that are seeing an increase in automation are:
Robotic Process Automation is becoming an integral part of businesses. Automation can benefit where SMEs see an opportunity to generate higher ROI, efficiently use their human resources, and embrace a future-oriented approach to business activity.
Cognitive automation mimics human thought and action to manage complex processes. Essentially, cognitive automation has the ability to “learn” to improve itself.
Think of it in terms of your phone keyboard, the more you send messages and texts the easier it is for your keyboard to predict what you’re going to say next. Cognitive automation can also figure out complex situations and make predictions.
So, how do you use cognitive automation in your business processes?
Cognitive automation is used in processes for customer service, research, marketing, and reporting.
In marketing automation, it can send personalised greetings, predict the likelihood of repeat purchase, generate quotations, etc.
With marketing automation, you increased your marketing efficiency, enhance the ability to generate more and better-qualified leads, and improve lead conversion and ROI.
Cognitive Automation asks questions like:
These questions help the software better understand your behaviour and adjust processes as your behaviour changes.
So what does this mean for the future of businesses? You'll be seeing more and more businesses make the switch to automating their business processes. If not entirely, a large majority of these processes will be automated.
Research your industry and look for any emerging trends that catch your eye. Come up with a plan for how you'll solve that gap and then implement your plan.