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Pubished by Kimberly wells on 25/06/2020 @ 1:30pmEST

Essential Technologies for Small Business

Essential Technologies for Small Business


Kimberly Wells

Kimberly Wells

Marketing & Public Relations Specialist

If you’re a small business owner, now is the perfect time to take advantage of technology that improves your business. Having the right technology is crucial to your success as a business owner.


Finding the right technology can be difficult and time-consuming but rewarding in the end. Your business processes will run more smoothly and you’ll be able to focus on the important things, like connecting with your customers.


Data Security


Today, protecting your information is more important than ever. As you make the shift into digitizing your business you need to make sure that your information is protected. That means investing in security technologies that will encrypt your intellectual property as well as customer information.


"The primary concerns for [businesses] are [the] security of customer information and intellectual property and extortion of information that can be used for financial gain," security expert Elena Kvochko explained to Entrepreneur.


It’s better to be safe than sorry, make it a priority to protect your information. Invest in and upgrade your tech and train staff on security protocols. Some ways to start are:


  1. 1. Instruct staff on best practices to identify and avoid phishing attacks
  2. 2. Manage and change passwords frequently
  3. 3. Use 2-step verification on e-mail accounts, for added security use an encryption service
  4. 4. Create a company-wide VPN
  5. 5. If you accept payments online, outsource to companies like Paypal, Due or Stripe
  6. 6. Develop a damage-control plan in case of a breach

Cloud Computing


59% of small businesses reported cloud computing made their organizations more scalable and agile [smallbiztrends].


Cloud computing is changing the way businesses are able to operate out of office. These services make it easier for businesses to share documents, collaborate on projects, and communicate.


You can now save space on your hard drives by uploading your information to the cloud. If you’re a small business that has large files to process such as photo and video, cloud storage capacity grows as your needs grow.


Cloud computing also gives you the ability to have a flexible IT infrastructure as it will expand and contract based on your needs - you’re in control of your storage space and can easily adapt.


Customer Relationship Management


CRM gives your small business the chance to deliver a truly personalized experience to your customers. Your customers want a chance to truly connect with you and understanding how to use CRM is how you create long-lasting relationships.


This technology gives you insight into your client base and sees who is using your product. For example, if your CRM reveals that 75% of your customers are in the energy industry you could hire more team members who have knowledge of the industry or implement new training to enhance your sales staff’s awareness of the industry


Customer service also improves with the implementation of CRM. You can respond to the customer’s feedback quickly. You can track complaints and see where there is room for improvement.


Before selecting a customer relationship management software, make sure it fits your company’s operating processes, industry, revenue cycle, and customer base.


Website Implementation


Did you know? 93% of business decisions start with a search engine search. If you don't have a website, you are only selling to 7% of your market [profitworks]. People want to know who you are before they buy and your website will be the first place they look.


Your website is your digital storefront and should reflect the experience customers will get from you. Think about the features you’d want to see walking into your store as a customer. Is someone there to greet you and answer any questions you have? Is it easy to navigate? Do you know what they sell? These are all questions you want to be answered with features on your website.


You don’t need to spend a fortune on a good website but you want to make sure it’s functional and true to your brand image. Businesses who have an online presence are more successful in attracting and retaining customers and you don’t want to get left behind!


Conclusion


There’s plenty of free software available to get you started in digitizing your business. However, they’re not “one-size fits all”. If you’re looking to get custom software made to perfectly suit your business needs, contact us for a free consultation.